Hey  Lila ! This will probably be my las blog post as I beleved I've crammed enough info and psychoed you enough on why should you visit the Botanic Gardens when you come to Singapore The Botanic Gardens, is an effective demand as people do want to visit the attraction to see its natural beauty and to do leisure activities there. The benefits sought by the attraction products which are the visitors to the attraction is mainly due to the nature of the visitors such as their age, stage in family cycle and what benefits do they seek from the attraction , like for example young, atheletic people go to the Botanic Gardens to execise or enjoy some time with friends . Also interesting enough is what attracts people to this attraction, one part would be motivators factors , what makes a person want to go to the Botanic Gardens . Well I personally feel that its to mainly to enjoy the atmosphere and get away from the normal bustling crowd in town as well as to teach children on different plants and nature , plus since its huge there are plenty of places to exercise or spend some quality time with your loved ones without spending a cent . Also now moving on to the topic of market segmentation I believe that the Botanic Gardens falls under the demographic segmentation asit caters to a wide range of people from old to young , to familes to groups of elderly peopl and to foreginers too as when I went to the Botanic Gardens I really saw all sorts of people of all ages from all walks of life coming to the gardens and just enjoing their own leisure activites from jogging , feeding fish , walking or just having a picnic

Well Lila i think I have rambled on to long , I hope you enjoyed my blog and that I have managed to convince you to visit the Botanic Gardens . I promise you that it will be a memorable experience for you and that you wont regret it , see you when you come to Singapore ! :)

Hey Lila! Well continuing from my post yesterday,

I think the reason why is is so highly ranked on Trip advisor it’s because it is something not everyone gets to experience in their home country or anywhere else in Singapore , there are so many things to do there and so much to see. Plus they cater to a wide range of visitors from families, to couples to elderly people and a few more, also its really easy to get there just take the Circle Line MRT to Botanic Gardens and your there already and Botanic Gardens is in quite in a strategic area being only a 15 minutes bus ride from the town area so if the tourist have nothing to do or want to do some exercise they can simply take a bus down and go to the Botanic Gardens to kill some time. Furthermore, as I mentioned earlier there is so much beauty to be seen in the Gardens, so many flowers and plants you don’t ever get to see around Singapore or other parts of the world. I think they have also done a pretty good job of promoting themselves to the public, what draws people there is the uniqueness of this place and its natural beauty that you hardly ever find anywhere else.
Its so huge with so much that people can do what they want to do like jogging, bringing the family out on a picnic, taking their dogs out for a run and doing exercises
They also do a good job in educating the visitors as they have different signs showing what kind of plants as well as their scientific names connecting the people by allowing them to touch and feel the plants, in the children playground they have a section they have something similar and its even equipped with classroom facilities for the children to learn as well. Plus it’s the only park in the world to open from 5am to 12 midnight so you can come almost whenever you like for a stroll


A family having a picnic                                    



People bringing their dogs out



What makes this attraction better than like other gardnes and attractions like shopping malls is that it caters to a wider target market and that anyone rich or poor can go there to enjoy its facilities plus its much bigger than any other gardens and has a wider range of flowers and plants and a bigger area for more people to come and do their recreational activities here . And I do believe it is sucessful in promoting itself as it has thier ties with the Goverment which promote them and they try to gain publicity via media coverage by hosting important visitors like the Duke and Duchess of Cambridge as well as being nominated as an UNESCO world heritage site

But the Botanic Gardens has their impacts on Singapore too, like for the economic impact since this place does not charge any admission fees, they rely solely on the sales of food and drinks and souvenirs to maintain the place and pay for the cleaners . There is also the Environmental Impact which is more of the impact of visitors on attraction, if too many people come to the Gardens it will be more difficult to maintain the place like there might be more people littering or throwing the rubbish into the pond or plucking the flowers and destroying the plants there or they might need to destroy or get rid of some of the gardens to make room for more car parks . There is also the socio culture impact of the gardens since most people come here to enjoy the beauty and tranquillity of the place as well as to get rid of the crowds at the shopping malls, if too many people come to the garden it might ruin the experience of other visitors as well as the peacefulness of the place.

Yawn, it’s getting late here Lila I shall continue to blog more and update you another time! :)

Directions in different languages, very useful

 Me at the entrance    

Hey Lila! I finally went to the Botanic gardens today!  I feel that the Botanic gardens is a perfect place for families with young children as there is a huge playground for them to play or they can also simply just walk around and take a leisurely stroll plus I saw quite a few families with young children and their grandparents jogging or having a picnic, a mother who I met said she like to bring her song to the gardens to let him enjoy all the scenery. It’s also a good place for the elderly to come and do some exercise and recreational activities, I saw a few groups of elderly people doing some sword exercise thingy or others just walking or jogging around the park, there was even a whole group of them who had come to visit the botanic gardens . There were also a couple of tourist walking around the Garden or jogging or doing some yoga, the tourists looked mostly in their 20's up or even older and they were mostly with their friends or spouses.



                                   

It was spectacular and just as every bit beautiful as they say on Trip advisor and other reviews, no wonder its often ranked as one of the top 10 or 20 places to visit in Singapore . There's so much unspoilt beauty there, all sorts of plants and flowers that you hardly ever get to see in Singapore or in other countries. It’s really a perfect place to come and get away from the hustle and bustle of the stressful city life, while I was there I hadn’t realize time passing by so fast because I was really enjoying all the beautiful scenery, since you’re coming here on vacation and a vacation is suppose a be a time for relaxation, I think you will enjoy taking a stroll in the park , it’s almost as if you've been transported to the world of our childhood within a magical forest home to pixies and fairies .

 Me and my sis at the water fall



Morning Glory                                        

                                    

 Plus in a country where cost is continuing to rise, it’s really nice to enjoy an attraction which doesn’t need any exorbitant fee to enter. I think what really draws people to this place  is the tranquillity and natural beauty of this place which you hardly get to find in the city plus it is also a great time to go do some exercise to de stress or just spend time with your family and friends . Not only that , because of its beauty it’s a perfect place to take photographs as I saw  a few photographers going around taking photos of the flowers and there was even a couple taking their engagement photos ! So you don’t necessarily need to be a nature lover to enter this place!

Also just a note to add on When I was researching the Botanic Gardens, I realised that its classified as a attraction not made for tourism as well as a publicly owned attraction from the official website, it states that its role is not only to attract tourist but to educate others about nature . I also classify this as a publicly owned attraction as its main piorities are too conserve the natural beauty of nature as well as to educate the public and allow the public free acess to the park . Also the Botanic Gardens is important to the tourism sector as tour operators can arrange for hoilidays to Singapore and Botanic Gardens can be included in the package as part of it .

Now as for the three levels of the attraction product firstly would be the core product which is the tranquility and natural beauty of the Botanic Gardens that draws people there which you dont normally find in Singapore. As for the Tangible product of the Botanic Gardens its is the plants,ponds and the layout of the garden as well as the cleanliness of the garden while finally the augmented product is like wheather the weather is good enough to visit , is there enough space for cars to park at the car park , is there enough food stalls providing food and beverage to visitors and  weather it is easy to acess

Right now I see the Botanic gardens in the maturity stage as it is still fairly popular with a fair amount of people visiting it on a Saturday but they also want to continue to increase visitorship and notlose its appeal and reach the decline stage so they are building more new gardens to encourage more visitorship . And the money they earn to keep the park going probably comes from  the sale of souvenirs and food from the food court

I think the benefits you will enjoy in the garden is the atmosphere and traqulity of the geardens as well as all the plants and flowers you get too see, smell and touch with your own hands which brings you even closer to nature

Furthermore I think what makes this attraction unique is that you can hardly find anything else like this in Singapore or any parts of the of the world I mean sure you can often find aquariums, zoos and shopping malls which are pretty similar to each other but really how often do you get to find a huge Garden filled with unique plants and with so much natural beauty? Plus its even been recommended as a UNESCO heritage site by the UN, to be recommended for such a prestigious title just goes to show how much heritage and importance this garden is. While I was there, there were many uncles often busy clearing the leaves so as to keep the garden clean and there were quite a few volunteer guides giving free tours guides of the park and the aunties selling drinks were very nice, when my sister and I got lost and couldn’t figure out the direction on how to get to the Swan Lake one of them pointed out the direction and explained to us how to get there. There were quite a few people at the park, while my sister and I were watching the fishes at the lake, a lady offered us some fish food to feed the fish and she even stroked up a conversation with us. It was a really nice gesture of her. But that dooesnt mean it will always be the same everytime you visit it, perhaps on the day you go it happended to rain or that you meet some selfish people who dont leash their dogs properly and attack you ? Or what if the water coolers weren;t working that day and you couldnt refill your water bottle ? Plus this product is perishible which means it cannot be stored, you cant go to the Botanic Gardens halfway and say "Oh I will just come back another day and finish where I left of my trail cause I'm too tired"
You cant store an attraction and leave it for another day .
Also people weren't just there to enjoy the scenery, there were others jogging, doing yoga, having a picnic with the family or playing with their dogs! There are so many things to do in this park plus, they even offered free volunteer guided tours in English, Chinese and Japanese! This is really a great way to cater to different tourist from other countries.
Also you cant like touch the attraction and bring it home , so there are no tangible products to carry home, plus unlike buying a good in which you get to check for defects before buying it , you cant check an attraction before purchasing it the most you can do is just look at reviews from other people and decide for yourself if you want to take the risk and go to the attraction. And if you have a sucky time there , you cant return the experience of being in the attraction its not the same as returning a defect product . Or if you're a rich person you can go to the Sovenir shop and buy gold orchid jewerllery or silk scarves to commemorate your visit to the Botanic Gardens

Feeding the fishes

The surroundings of this Park is also a service of the attraction, while I was there the surroundings of the park was amazing with all the flowers, lakes , trees that made you feel so in tuned with nature and you reall get lost in your own world just absorbing all the wonders this place has to offer  



Hi ! Im here !





Huge water lillies



But of course when I went there, it was a nice sunny day but I can imagine what would happen if it started to rain. There were hardly any shelters at the park and its quite huge, by the time people ran to the food court or back to the MRT for shelter they would have probably been soaked to the bone! So during the rainy season in Singapore I guess a lot of people would probably avoid coming to the Botanic Gardens.

Well it’s getting late, I'll continue on my experience tomorrow. Night!

 Hey Lila! It’s me again! I guess I realised a bit why the Singapore Botanic gardens is more highly rated then more popular places like the Zoo, while it has less reviews than the Zoo, it has less poor and terrible ratings compared to the Zoo. On an average ratio the poor reviews are 8:1 while the terrible review has a ration of 16: 1! Plus it has way more positive reviews compared to the Zoo. Also after reading almost 10 pages of reviews of the Botanic Gardens on Trip advisor, almost all the post were positive comments about the gardens saying how beautiful it is and so on

Hi Lila! How’s the weather in U.S.A? It must getting a bit warmer now that its spring. I can’t wait for you to come over during your spring break. Anyway from your last email I managed to do some research on the list of attractions you send me. I thought you were joking when you said that Singapore Botanic Gardens was ranked as the number 3rd attraction in the whole Singapore but I realised that was true as seen on the Trip advisor website. For that reason I have decided to go and check out the Botanic Gardens and see what makes it so amazing to visit